To manage your website’s performance and reliability, you will need an analytical service. Google Analytics is one of the best and beginners friendly to get you started.
First of all, congratulations on reaching this step on your checklist of “starting a blog/website”. If you are here, that means you have already set up and customize your website. But if you haven’t, you can customize your WordPress website with the help of my easy guide by clicking here.
Now, let’s get started. While having a website of your own is one of the best feelings ever. Handling it is not as sunshiny as we’d like to admit.
When you write a blog post and publish it for the world to see. You are baring a part of yourself, of your words and your thought process. But how would you know how it’s performing? You won’t get a supernatural power to know how each of your page and post is doing in this open world. Or maybe you will.
Google Analytics is that supernatural power of yours that will do the work for you. First, let’s see if you know everything you need to know about Google Analytics.
What Is Google Analytics?
Google Analytics is a web analytical service that tracks all your website’s traffic for you. It measures your website’s overall performance for you, including things like total page views, number of users, total number of sessions of your website and so on.
Now moving on. To set up your Google Analytics account and linking it with your WordPress website, I have listed down steps just to make it easy and fast to process. But before that, be aware that Google Analytics is absolutely free with a Gmail account. So if you don’t have a Gmail account, make sure to create one before jumping into Google Analytics.
How to make a free Gmail account?
You can have access to a free Gmail account with your Google account. If you don’t have a Google account, then you can create one by clicking here. Or you can make a Gmail account directly by going to gmail.com and choosing the free option.
All you have to do is fill in your information like account name that you want for your email and password. You will also be asked to fill in information like your name and recovery phone number. Your phone number should be active as you will receive OTP SMS on your number to verify your account.
Setting Up Google Analytics
It’s time to set your Google Analytics account. Click here to get started. It will open in a new tab. Now you can go back and forth with each step to have it all set.
Sign in to Google Analytics
When the website opens up, you will see the homepage overview. To get started, just click on the blue button that says (read) Start for free. This will usher you to a new page where you will fill in your email or phone number.
Congratulations you have successfully signed in to Google Analytics. Seriously, it’s that easy. Now let’s move on to the next step.
As the name above suggests, you will now click on the button that says Start measuring. This will take you to the page where you will create your Google Analytics account through 3 important steps.
Step 1: Account Setup
So the first thing that you will need to do is enter your account name. It could be your website or blog name. Next is account data sharing settings.
There are four boxes that you will need to check if they aren’t already checked. You can uncheck the box that you don’t want in your Google tracking data. After you click on next, your second step is property setup.
Step 2: Property Setup
In the property setup, enter your property name AKA your website name. Also, make sure your time zone and currency information are accurate. Now you can either click next with Google Analytics 4 property and start entering information for next step.
But if you want to create a universal analytics account, click on ‘show advance options’. Here, turn on the tab for creating universal analytics property. Entre your website URL (for example, inscribenook.com) and select your protocol (http/https).
Step 3: About your business
This is the last step in creating a Google Analytics account. In this step, you will need to fill in your property’s industry. Select the size of your business and tick the boxes about what you want to use Google Analytics for. You can choose as many as you want. Click on ‘create’ and accept Google’s terms and conditions.
This will take you to your Google Analytics dashboard. Now before you move on to the next step and set up the Google Analytics with your website, let’s get acquaintances with your dashboard, shall we?
- Home: Your Google Analytics home is where you will see all your insights from users to traffic channels to sessions, etc.
- Customisation: In this option, you’ll be able to create your data reports.
- Real-Time: It gives you the overview of the time your users spent on your website, locations and your conversion at the moment.
- Audience: You can analyse your users here. How many of them are new visitors and how many of them are returning. If you have any active users, it will show the estimate of that too.
- Acquisition: Acquisition shows your user’s source of finding your website. Was it a direct conversion or through social? You can also set a conversion goal that you want to meet.
- Behaviour: It shows the total behavioral page view report.
So that was your Google Analytics dashboard that will give you an overall report of your website. Now let’s move to linking it to your website.
Linking Google Analytics to WordPress
First thing that you’ll have to do is go to your WordPress dashboard and enter the plugins area. Click on the add new to add a new plugin. You can either type a keyword like Google Analytics in the search bar and add whatever plugin you think will work best for you. Or type ExactMetrics and start installing the plugin. Another plugin, that is known for its performance is MonsterInsights.
After installing the plugin you went with, activate it. This will most probably start the wizard setup in your plugin. The launch setup wizard will take you through a few steps asking you question about your website. For example, what best describes your website? Is it a business website or is it a blogging website?
After finishing the questions, conform and allow the plugin to connect with your Google Analytics. Make sure you provide the email account of your Google Analytics so that it can connect and collect the web data.
Now it will ask you to choose your all web site data it has probably already connected for you. But if it hasn’t, just go to Google Analytics dashboard and you will find your data ID in the top left corner. Just copy and paste it and it will be connected. Select a few more recommended settings and click complete.
You can now find your plugin in your WordPress dashboard that will give you daily reports direct in your admin area.
This was your complete guide on setting up the Google Analytics and connecting it with your WordPress. I hope it helped and cleared any doubt you had. Share it with your friends and blogging tribes. And I’ll see you next time.